Learn Keyword Research from Scratch – A Beginner’s Guide 2021

Content Creation

With the technological developments in the past decades proliferating, a majority of people have access to the internet. Internet content creation has become one of the most popular and sought professions. Thus, there comes a need for SEO tools to optimize the post, including Keyword Research.

Moreover, it only fits since three is endless scope in the industry right now. However, for efficiency and accuracy, users have to get accustomed to SEO, including Keywords. These keywords help users find your post but also helps them rank higher in the search.With a clever selection of carefully analyzed Keywords, you can ensure that your website can reach your target audience while ranking well too. Here is how to do keyword research for SEO and all the tips and tricks for beginners.

What is Keyword Research?

 

Keywords are nothing but small phrases related to the topic of your article. Their work is to help your post rank on the google search after someone searches that keyword. Their selection and refining process can be called Keyword Research.

Keyword Research might seem intimidating and even complex to a new user, but with a few Keyword research tips and steps, you can easily begin your SEO journey and easily reach the audience that you want to. Keywords are somewhat gateways to the right audience. Especially for content creators that create diverse and unique content, selecting the best keywords to write up good content is necessary.

Though Keywords exist to filter content on the internet according to the user’s search, Keywords can determine the density of traffic on your website too. For any content creator nowadays, SEO Keyword Research is a must.

 

Why is Keyword Research Important?

 

Keywords may be small phrases, but these little keywords hold much power in determining the popularity of your website. By doing the due Keyword Research, you can figure out what people are searching for related to your topic.

Not only do you get a clear idea as to what topics you should aim for in keywords, but you can also see what keywords you need to ensure that you cover all topics in your website/post. Through the Keyword research process, you can easily pinpoint the top keywords for your posts and keywords that are not frequent with a potential.

Between a mix of these two, you will find the perfect combination of keywords relevant to your topic that you can naturally add to your post for SEO. Ample research on your topic, and various subtopics that you cover, will help pick out the most relevant keywords that are ideal for your website.

 

How to Do Keyword Research- Tips and Tricks

 

Now that we know the meaning and relevance of Keyword Research, let us move on to getting started with it. For beginners who have little or no experience with SEO Keywords, it is best to start from the basics and work your way up. To begin with, you can identify the topics of your post/site and note them.

Once you know what topics relate to your website and the audience, you can begin finding Keywords that match them. For example, if you are writing a health blog revolving around the benefits of yoga, you can write down all topics like yoga poses, yoga routines, and more. Then you can use a Keyword Research tool to help find the relevant keywords.These topics will help streamline your search and make your work easier and quicker. Keyword selection and utilization have become a lot more complicated with time. An article in Forbes by Amine Rahal explains how the SEO process has developed and complicated over the last decades, but it is a positive thing for both creators and users.

Top 5 Keyword Research Tools

After researching and pinpointing the topics present on your site/post, you can refer to an online Keyword Research Tool to ease your workload. There are various free SEO tools for keyword research as well as various paid ones. You can select whatever tool you find most convenient to do your research.

These tools are ideal since they do the hard work for you and compile the data from over the years to tell you which keywords you should opt for. They show you the algorithm of internet searches from all around the world and how to choose the right keywords for your website.If you combine picking topics with running Keyword Research on one of these free or paid tools, it will be all you need to make your site/post Search Engine Optimized. Though paid apps are more common these days due to the competitive nature of sites, there are also great free apps that work just as well. Here are five such tools to get you started.

Google Search Console

 

One of the top keyword research tools amongst creators, the Google Search Console is the ideal choice for beginners. The first benefit of it is that it is free to use. It is also easy to use and the official website since it has all the instructional videos you need to get started. Keyword Research becomes simple and accessible with the help of the Google Search Console.It works by taking keywords or URLs and identifying the ranking of posts in that specific keyword. Also, it can pinpoint the most popular or most used keyword for your site. It will also detect the ranking of your website in the keyword you have used.All in all, it is perfect for analyzing the current Keywords, and many articles emphasize their qualities. Once you have separated the well-performing and poor-performing keywords, all that’s left to do is replace the underperforming ones with new keywords to ensure a higher ranking. Therefore, it is the perfect tool to start SEO Keyword Research.

 

Ahrefs Keywords Explorer

 

Ahrefs Keywords Explorer is a paid Keyword Research tool that is quite popular with content creators nowadays. The multi-functionality of the tool attracts many users who want to use one tool to take care of all aspects. 

Ahrefs packs in much power, and though the monthly subscription might seem too much, its performance exceeds many other tools by a large margin. Here are some of the things the Ahrefs Keywords Explorer can do to improve your site ranking:

• SERP Analysis
• Website ranking
• Keyword suggestions
• Identifying search volume trend
• Calculating the keyword difficulty

Of course, there are not the only things that it can do, but these are some of the most significant functions. Also, the way it filters keywords is ideal since it relies on clicks per search to filter keywords. It ensures that people not only search the keyword but also click on the pages after the search.

Semrush

 

Ranking as another of the most popular tools, Semrush is most certainly another efficient SEO Keyword Research tool. It is unique in the sense that it points out the organic traffic as well as the traffic cost. To put it briefly, it shows what keywords are popular but do not result in clicks or sales. Therefore, this helps you choose the keywords with a higher click rate for better traffic on the website. In addition, it also sorts out the top keywords that your competitors are using and ranking in. Consequently, it will help you determine keywords that you want to avoid or go for.

Also, their Keyword Magic Tool is one of the most powerful tools to search for new and innovative keywords relating to your topic.

 

Google Keyword Planner

 

Another one of the Keyword research tools Google provides to its users is the Google Keyword Planner, one of the best tools to identify keywords to invest in. If you want to invest in advertising your website on its keyword, then this app is the best one to get the data to do so.

To begin with, you can decide how much you want to pay for Pay-per-click ads and which keywords you search. Therefore, you can use the Planner that various articles have found to be the perfect tool. You can accurately point out the keywords perfect for investing for PPC in and utilizing your money smartly. For that reason, the free Planner is one of the most popular and sought Keyword Research tools nowadays.

Moz Keyword Explorer

 

Moz is another unique SEO Keyword Research tool that helps find ideal keywords. Beginning with keywords search, Moz shows you the number of clicks expected on a particular keyword. The more competition and ads on the keyword, the lesser the slick rate is. Therefore, it can help you determine which keywords to opt for.

It also has some of the most diverse data, and by searching your main keyword, you will be able to find unique long-tail keywords that are ideal for your site. Most certainly, you will be able to find unique and yet relevant keywords to use on your site.In Addition, Moz has a feature that makes it highly convenient to use. It compiles the CTR, keyword difficulty, and search volume to calculate the priority of each keyword. In other words, you will not have to calculate the overall usability of the keyword; Moz will do it for you.

 

How to Do Competitor Keyword Research?

 

Competitor Keyword Research is another ideal way to ensure the optimum ranking. In simple words, it refers to checking the keywords your competitors are currently using and altering your keyword choices accordingly. You can easily identify the keywords in which your top-ranking competitors are flourishing and derive a list of keywords they use.

After that, you can use either the words your competitors are ranking well in or those not that popular. Both strategies have their benefits and help you better understand the market and help grow your site much more.Granted that you get your information from a trusted tool like the ones above and compile it well to display all the keyword possibilities, you can improve your ranking. Without a doubt, with due research and actions, the traffic on your page will increase in quantity and relevance, and quality.

Common Mistakes to Avoid While Choosing the Right Keyword

 

Since SEO Keyword Research is an intricate task, some mistakes and errors are common. However, you can easily identify these issues and come up with solutions.

One of the most common mistakes ever in selecting keywords is focusing only on head keywords. Long-tail keywords refer to longer and more complex keywords that get lesser traffic. However, lesser traffic does not necessarily mean lesser clicks. Long-tail keyword research leads to more clicks since users are not randomly searching but have specified their purpose. You can mix both keywords to get optimum results.Another mistake is not identifying the search intent, which refers to why people search a keyword. If you are selling a product and people who use the keyword use it for navigational purposes, then that means that they are looking for information, not products to buy. 

Also, you should not randomly stuff your keyword just in the post but use it in headings, meta-descriptions, etc. An article in Eastside Co mentioned its importance too.

Conclusion

 

To conclude the Keyword Research guide, we can indeed say that SEO Keywords are the gateways to good rankings and more traffic. Content creators use various tools and tips to find the perfect keywords for their site, resulting in which the site gains more traffic. Whether you want to start with free SEO or venture into paid tools, you can find something to help you reach your goals. Above all, by conducting ample research and analysis, you will most certainly get the best possible traffic and help your site obtain even more organic traffic solely from Google searches.