Link BuildingMarketing

Backlinks are links that travel from another website to your website. They sometimes come from social media sites and directories. Still, they most often come from blog posts and the content of other websites. On one side, you have the quality of backlinks. Marketers everywhere argue that all you need to worry about, to better your rankings and seo marketing, is the quality of the backlinks you’re creating. You need not worry about the number of backlinks as long as the ones you generate are from high domain authority websites.

However, others also say that the number of backlinks is more important. They say that the number of backlinks you generate is far more critical than the quality of those backlinks as the quality matters very little, if at all.

High-Quality Vs. High Quantity Backlinks

There are a variety of guides and strategies to help you build backlinks more efficiently for better SEO results. Some of these strategies focus more on quality, and some tend to emphasize the number of backlinks. You, however, should know that all sorts of strategies work out for different websites. You need to select the one best for your domain. The following analysis may help you decide for yourself and settle it until Google comes out with a new algorithm update.

What Are Quality Backlinks?

A quality backlink can offer more value in search rankings and referral traffic than a hoard of low-quality sites that offer zero traffic and no boost in rankings. Even one link from a quality website can provide extreme value if that page has a large dedicated audience that will follow the link and engage with your website. 

What Defines A Quality Backlink?

In SEO marketing, quality backlinks refer to do-follow backlinks. They must be within the body of a page on a quality website and relevant to your topic that points to a page on your website. Quality backlinks utilize relevant keywords within the anchor text of the links.

A quality backlink comes from a high domain authority website that is well-trusted by search engines and searchers. In other words, they are not only the robots trusting the website but actual people. A domain ranking from 60 to 100 is outstanding, 40 to 50 is all right, and anything less than 40, you’re in trouble.

If you want to build high-quality backlinks for better seo marketing, start by creating links from high-authority websites pertinent to your niche; searchers all over the internet trust this website. But here’s the real question: Are these links worth your time? You can examine why they’re good and bad and a few strategies can help you build them better. However, backlink quality is evaluated on a vast spectrum, not as a binary. So a backlink can be high quality without having all of those qualities. It’s rare for your site to have a link that meets every criterion.

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Pros Of Quality Backlinks

Advocates for this part of the argument would say that the more trustworthy the website and the better the domain authority, the better the backlink quality. In other words, quality backlinks are advantageous because you know what you’re getting. You can understand that the links you’re building are high-value and will generate the long-term, passive traffic you have always wanted over time.

The other advantage of high-quality links is that each link tends to be worth your SEO marketing. Since the links are from high-domain authority websites, they are far more valuable than the other backlinks.

The more high-quality links you generate, the better your rankings will be. Backlink quality needs to be evaluated individually and as part of your site’s overall backlink profile. There are five criteria by which you can evaluate a backlink or link profile:

• Anchor text relevance
• Link location
• Linking domain quality and relevance
• Linking page content relevance and quality
• IP address

Unfortunately, there is no manual or algorithm regarding how you must evaluate each link by these criteria. You must look at each link’s quality and the site’s overall link profile context. When link building was still relatively new, web admins would try creating as many links to their site as possible. It was through blog commenting, site-wide footer links, participating in link directories, etc. 

It’s hard to deny the importance of having many links. Search engines can now determine the relevance of links and recognize “phony” links. Suppose your marketing blog receives a few links from other marketing blogs. In that case, it will be dubious if you suddenly receive a hundred inbound links from unrelated blogs or websites with no history.

One link from a widely read news website, a popular blog, or another high-quality resource can deliver as much value as a hundred links from unreliable sources. If Google approves of the website you are linked to, it will also trust a link. The following link is an editorial seal of approval. But now that you are informed about high-quality links, the other side also needs to be analyzed.

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Cons Of Quality Backlinks

If the upside to having quality backlinks for SEO marketing is that they are more valuable for your SEO rankings, the downside is equally broad. Unless you’re a pre-established business with high domain authority and great rankings, all those backlinks will take a long time to build.

How difficult is it to get a backlink from places like Entrepreneur, Forbes, or Success?

Such a thing probably sounds impossible. That’s one of the significant problems with high-quality backlinks. While they’re precious, they are also far more challenging to obtain and thus far more time-consuming. Focusing on quality instead of quantity will typically generate a small amount of high-commitment traffic.

You’ll usually have more non-frequent high-quality links because building more than a few links on high domain authority websites is difficult. However, they’re generally high value because they are more relevant and will thus target your ideal client better than other links.

Many enterprises feel like they don’t have the time to generate these links. That’s partly true, but not entirely. If you build a ton of quality backlinks and the content of your website is junk, you just wasted all of the efforts and likely damaged your website’s brand.

Know About Quantity Backlinks

You now know what quality backlinks are. You also understand why they’re so important, how they’re beneficial for your SEO marketing, their problems, and even how you can build some on your own. But what about all the people who claim that backlink quantity is far more critical than quality.

Quantity backlinks are just what the name suggests – more links from other websites. It occupies you with getting as many links as possible rather than the quality of the link. In most cases, these sites are low to mid-quality sites that are moderately reliable and get a ton of traffic, like list-serve sites. First, you should know what they mean by the number of backlinks.

Generally, they aren’t talking about generating many backlinks from bogus websites.

They mean that they are more concerned about getting backlinks from either low or medium-domain authority sites that are somewhat reliable. They are less concerned with the grade of these links and with things like anchor text and relevance and more concerned with simply acquiring the link.

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Pros Of Quantity Backlinks

Yes, quantity is essential. The more quality links your website has; the more Google will see you as an authority in your domain and rank your website accordingly. However, quantity represents nothing if all the links on your website aren’t worth anybody’s time. 

The best method for building a good amount of valuable backlinks for seo marketing, is to get to work. It sounds basic, but link building is tedious and takes time. The best way to create an impressive backlink portfolio is to chip away at link building and grow your profile. You cannot rush this. You must do the hard work now if you want great long-term results. 

There are reasons behind building many links without concentrating too much on the quality. For one, it makes your process faster. You can quickly and effortlessly build links to your website without considering the links themselves. There’s no denying that these links will boost your rankings. Most of the time, they will move you through the rankings much faster than solely focusing on quality.

The quantity of referring domains links to how high a website ranks on Google. In other words, focusing on quantity does not mean wasting time on your link-building strategy. People online argue that the sole thing that matters is the quality of backlinks, but the reality is that quantity also matters and can be highly effective if you execute it correctly.

If the number of links is more important than the quality of the source –it would be effortless for websites and fraudulent search engines to create hundreds of links on spam websites. It was once a common practice, but Google’s algorithm updates now punish websites that do this.

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Cons Of Quantity Backlinks

Any average number of backlinks given as a mark could be debated against, as it will differ very much from business to business. However, a small business should be looking for around fifty quality backlinks to get its SEO campaign off to a good start. With fifty quality backlinks, expecting first-page rankings for five or so keywords of moderate competitiveness would be valid.

Here’s the thing about focusing on the number of backlinks over quality. You risk generating backlinks from spammy websites, which will, in turn, compel Google to punish your website, ultimately hurting your SEO marketing. 

Now you understand the ups and downs of quantity links. You also know that they can be a little risky, but having many backlinks can be incredibly beneficial for your website. Setting backlink targets isn’t wise. The proper process is not to set targets but to steadily and naturally build links consistently. Link building should be an ongoing procedure without a target in mind or a deadline in place. It would help if you didn’t stop building links when you reach the top of Google. You’re giving your competitors a better chance of overtaking you as soon as you stop.

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Final Thoughts

The arena’s two corners, quantity and quality will not stop fighting anytime soon or come to a peaceful conclusion. They are natural foes. While on the one hand, having a plethora of links is better, the other side argues that quality is essential.

All the traffic in the world will not matter if you cannot convert your traffic into leads, sales, subscribers, or increased page views. Bouncing visitors will cost your server bandwidth and advertisers that would generally spend higher CPMs for your ad spaces.

If you have a well-optimized website, you’ll need fewer backlinks than a poorly optimized website. The reason is that a poorly optimized site will weaken and waste the relevance, authority, and trust that backlinks provide.

Quality content is much more valuable than quantity or substandard backlinks. You can also rank websites based on quality content, external linking, and structure. The truth doesn’t fall to one side but right in the middle. That’s where you can achieve proper balance.

Now that you comprehend why quality and quantity link-building strategies are good and bad in their way and why you should seek out the middle of the spectrum, you can start generating all the traffic you want. You can also watch the You Tube video given below for a better approach and understanding towards quality and quantity backlinks for the better SEO ranking.