Google Updates

What can be more fun than seeing what thing is searched the most, globally over the Internet? Google trends make it possible to see the global reaction of the people to any topic. It is a real-time dataset that gives you insights into the recent searches made on the Google search engine. This Amazing tool by Google provides us graphs and data of the most searched topic. It displays the related terms used and gives users an informative data set with dates and regions as parameters. The Internet is evolving at a fast pace, and therefore using the right keywords for your website or social media plays a vital role in its ranking. Finally, Google has revealed one such great feature to help the users. 

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What are Google Search Trends?

It is an analytical free tool that aids in research and businesses, and landed on the market in 2006, and its revised version came in the year 2018. This tool allows us to graphically compare the data of the highly searched topics trending on Google and YouTube. It is a very robust tool that can change the whole picture of your business. You can see what aspects of your business are blooming and what is laying back. You can use Google search trends to see the geographical popularity of a thing and alter the business schemes accordingly. The map shows all regions that have searched that term over that time limit. You can apply filters to check it for city-wise searching. It has applications in market and keyword search.

Google trends help exclusively for the SEO ranking. You can enter a search term, and the tool will return a graph representing the search history over a specific period. You have the option to set the time for the displayed data from hours, days, weeks to the past five years. Apart from the search volume index it allows you to compare the search results for two terms. You can load the volume search history for one thing and enter another term to compare which is more popular and where. Google search trends also provide the related articles and keywords that can lead to the same result. Applications of Google Trends are infinite, looking at the use one can make out of it.

How to use Google Trends?

Currently, It is widely used in the industry owing to its immense potential benefits. However, many people may wonder how to use Google trends. You have to search Google Trends on the Google search bar, go to the first website that comes up. Start by making your account on Google Trends and registering yourself for it. Once you sign in, you can set the profile picture and alter the settings according to your needs. Get started by entering a search term in the search term box. As you open the page, you can see the most searched term and searched queries on the screen as suggestions. The result will load all data relevant to your entered keyword with input as one search term. You can also use the grouped keyword type that provides information on all the data considered interrelated by Google. 

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The dataset comes across trillions of data all over the world and in that time frame. The vast data gets filtered with the right approach to display the most insightful on the top. Only the selected samples enter the data feed of the tool. It also differs from the demography of the searched element. The dataset of Google Trends is one powerful one. It engulfs all the recent events that take place with time. It provides you with a census of the last hour that technically proves how fast and robust the data processing is. Before using the data in the algorithm of Google trends, it undergoes a data normalization phase. It uses some techniques for Data Normalization. The searched data point of the topic gets divided by the Total search from that region with a high volume search index. The resultant is assigned a number from 0-100.

Using Google Trends for market research

Here we will look at how to use Google trends for market research. With this tool, you can find the trending topics of your industry that you might not have identified earlier. Login to Google Trends, navigate to the explore button on the left side of the screen. Now select the region as per your search. It can be the country, state, or city. Next, you have to set the time you want to see the results. The longer the time, the more topics related to the industry will appear in the result. Entering less time means you will find the new things which have become a part of the industry in the recent days. After choosing the time, region and topic comes the selection of the category. You should carefully pick the category which best describes your industry.

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The result appears on the screen in a graph, a map with regions, the related search topics, and the search queries. Though the search topics tend to be off-topic from your industry-related search, it lets you know what interests the people, apart from what you searched. Marketing involves a lot many things, and Advertising is a big part of it. Getting to know the latest sensation of the people, what product is gaining the attention of the people opens doors for the marketers. You can make great use of Google Trends in identifying these seasonal trends. You can enter the search term and read the reports, make sure you do not mistake a search term for a topic. These two will bring different results to the user.

Using Google Trends for keyword research

One can make another prominent use of it by learning how to use Google Trends for keyword research. Keywords are the only way you can rank your site high on SEO. Picking up the right keywords for the article is way more important than the content itself. Google keyword trends is a tool that can help you explore the appropriate keywords for your website or social media. You can find new keywords from the related query section. To start finding the keywords through this tool, first, open Google trends. Then type any search term, set the filters, and click on search. Go to the related search query section. This section shows you the keywords that are trending currently along with the topic you searched. It also shows you the percentage of each of the related keywords. The percent indicates a hike in the search volume index of that keyword.

You can be an expert in reading, in analyzing the results by Google trends by understanding a few things. The percentage row may contain few keywords which display breakout instead of using numbers. The breakout term here means that the percentage is above 5000, and Google does not have the exact data of the search history of that term to express it in precise numbers. For achieving a high rank in SEO, a breakout keyword is a boom for the SEO experts. The purpose of highlighting some keywords as breakout means that those keywords are popular but not used as keywords over time. You can seize the opportunity and rock the SEO rank.

The con of using the breakout keyword is that some of it may disappoint you. They grow for some time and then vanish from the searching bar. You should not entirely rely on the breakout keyword and incorporate other keywords for a better lasting effect.

Where Does Google Trends Data Come From?

Google Trends makes our work easy by providing keywords and seasonal patterns, yet we do not know the working of Google Trends. The answer to how Google trends work is that it has a huge dataset. The data set is responsible for the refine working of the tool. The data fed to Google Trends come from five of the Google sources. These sources are YouTube search, Web search, Image search, News search, and Google Shopping. The data used in the Google trends is well sorted and categorized. It makes it easy for people to make a search query and the data comes filtered.

Google Trends makes the data available in two categories: Real-time data and Non-Real time data. These two sets of data show you completely different results after your search. The Real-time data involves random samples from the last seven days. In contrast, the Non-real-time search uses the entire dataset of Google data from 2004 to 36 hours.

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The dataset comes across trillions of data all over the world and in that time frame. The vast data gets filtered with the right approach to display the most insightful on the top. Only the selected samples enter the data feed of the tool. The data also differs from the demography of the searched element. The dataset of Google Trends is one powerful one. It engulfs all the recent events that take place with time. It provides you with a census of the last hour that technically proves how fast and robust the data processing is.

Before using the data in the algorithm of Google trends, it undergoes a data normalization phase. It uses some techniques for Data Normalisation. The searched data point of the topic gets divided by the Total search from that region or the place with a high volume search index. The resultant is assigned a number from 0-100.

Benefits of using Google trends

Google trends 2021 can become the best source for keyword research. Its significant application includes technical forecasting for studies and business purposes. The keyword search option of Google trends facilitates SEO optimization. It is easy to use and does not pose any complexity to the users. The other very beneficial use of Google Trends is finding the hottest trends. The SEO ranking solely depends on the content. The rich content centering on the trending topic and using the correct keywords surely ranks higher than any other site. It is where Google Trends prove to be of vital help. You can write what attracts the readers. Businesspersons can also use Google trends for checking the scene of their products and services in the market and leverage sales correspondingly.

Social media managers get the benefit of looking at the craze of the people for the celebrity. They get to know what interests the people about the celeb. The success of the product or the social media influencers gets tracked with the help of Google Trends. Using this Google tool over a long time will make you comfortable with its working. It can help you better manage your business, as it gives you a cue of the seasonality of the topics contextual to your business. Knowing the seasonality pattern can help in making better strategies and adopting the right marketing tactics. You can also timely observe the progress of your product. Google trends help to review the brand, their uprising, and downfalls.

Final thoughts on using Google Trends

To sum up, the entire thing Google Trends is an irreplaceable option in modern times. From this Google tool, plenty of marketers and business people are profiting. You get to choose the best keywords for your content and check the latest new-ins for your industry. Despite its very easy-to-use platform, it is of great help to the people in picking up the proper breakout keywords to finalize the content topic. The regular check of your product on Google trends can maintain the proper workflow in your business. You can glean the data of the tool to get in-depth information about your niche-related thing. It can save your business from the upcoming downfalls. Use Google Trends creatively to make efficient use of it.