Link BuildingMarketing

Backlinks (“inbound links,” “incoming links,” or “one-way links”) are links connecting one website to another website or a separate page on the same website. Google and other prominent search engines consider backlinks votes for a specific page. A page with many backlinks tends to have higher organic search engine rankings, and therefore, a better seo marketing.

The pages where you create backlinks, specifically the quality and dominance of those websites, play a crucial role in determining how high Google ranks you in search results. Blogging is the best and most obvious way to get backlinks to your page. However, many other proven ways exist to build the best links and raise your ranking in the SERPs.

Earning backlinks is one of the most efficient ways to grow your website and optimize your blog. However, it is easier said than done. You can’t just get good backlinks. You need to earn them. In a 2020 survey of almost 800 SEO tools and services, nearly 40 percent of respondents said they spent more than $1000 per month on link building.

But in what strategies, specifically, should you invest? How do you get quality links from other pages? You can follow this link-building strategy.

6 Easy Methods To Earn Backlinks  

Content creation is highly competitive, and there will always be a battle for readership. Like ever-increasing artillery, there are a multitude of tools at our disposal. You can now use platforms and software to obtain statistics and optimize SEO results. These numbers, however, are indicators. They are useless without an effective strategy.  

Link building is all about quality, not quantity. Building quality backlinks requires one virtue—patience. If done correctly, it can turn into your blog’s greatest strength. 

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1. Authentic Research

Original research, surveys, or studies you conduct independently are the first kind of content that guarantees you backlinks. By conducting your research, you can offer values that other websites can’t. Yes, it does take more effort than creating everyday content, but it’s undoubtedly worth it for the growth of your domain and better seo marketing.

“The best way to cut past the clutter is to publish original research. If you conduct a survey or produce a statistic that nobody else has, you can produce something completely original. This is what your audience(and journalists) want. Create a piece of content that exists nowhere else on the internet!” 

-Andy Crestodina, Co-founder/Strategic Director of Orbit Media Studios.

Link-building research needs to be highly proactive. The only issue is knowing where to start. Here are four research tips you can explore right now. Google feels very strongly about quality backlinks. Link building isn’t as simple as publishing, waiting, and swimming in links. If it were, we’d all have DR90 sites that ranked for complex keywords.

Unless you’re Forbes, which you aren’t, links won’t roll in with every new content piece. Generally, it’s fair to assume that they either expect something in return or they stand to gain an SEO benefit by adding your link. For each backlink campaign you run, you’ll need to think through “what’s in it for them” and incorporate that into your outreach.

Link-building research has to be in-depth. As much as we want links to “naturally” happen, it’s getting more strenuous and challenging. As content expands and becomes more competitive, acquiring top-tier links for seo marketing becomes challenging.

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2. Plan An Interview With A Influencer

Once you’ve created your content, you must promote it to targeted publishers and influencers. They will share your content with their followers and link it to their websites.

“Most people focus a lot on content creation but neglect content promotion. Whenever possible, mention influencers in your article, then notify them when your post goes live.” 

– Christopher Gimmer, co-founder of Snappa.

Influencer marketing is the fifth most trusted source for accurate online information. Brands and companies with blog sections receive 97% more links to their website. The blogging industry has become so widespread that influencers have created their blogs—even if they’re not selling products.

Because an influencer spends a certain amount of time building a blog post and fostering a community, their sites have SEO power—power you can harness for yourself. Along with influencers’ websites, they’re likely to have other online profiles that could be equally valuable as a backlink from their blog. It could take a long time for your latest blog post to be shared organically. But, within weeks, 1,000+ social actions can be achieved, depending on the influencer.

Successful influencers are much more likely to gain social shares and outreach when sharing your content. In 2017, 87% of business-to-business buyers said they tend to give more credibility to influencer content. No matter what kind of business you run, outreach can always help.

Have you ever tried getting feedback, review, or coverage from an A-List blog? You probably found it to be quite a frustrating and most likely fruitless exercise. The truth is that people and companies who want coverage bombard most top blogs with requests. Because of their vast audience, they’re on the top of everyone’s minds. It, as a result, helps them in improving the seo marketing of their sites as well.

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3. Use Guest Blogging

In a recent survey, 60 percent of the respondents (mostly bloggers) said they write between 1 to 5 guest posts in a month. You need to strategize your content and ensure it’s authentic to reap the rewards of guest blogging. Make sure you create fresh content for the other site (like a case study or research) and that the site you blog for is relevant, authoritative, and attracts your target audience. When you guest blog for selective websites, you’ll reap the rewards of higher rankings, increased traffic, and qualified leads. However, getting people from your guest post to your website is tricky. One study concluded that the average guest post brings in only about 50 visitors. Guest blogging does not work as well as it used to, for two reasons:

• First, bloggers are tired of guest blog pitches.
• Second, Google has primarily devalued links from most guest posts.

That said, guest posting is still an effective link-building tactic assuming you follow these pointers:

• Guest post on sites that are picky about what they publish. You probably don’t want a link from a website if they accept anything since it will lower your credibility.
• Focus on publishing only on relevant sites (you can even compromise on domain authority)
• Don’t use exact match anchor text in all of your external backlinks.
• Don’t rely solely on guest posting as your primary link-building strategy. That’s a footprint you don’t want.

To find websites willing to accept guest posts, you can go to Content Explorer, enter keywords related to your industry, and change the dropdown to “In the title.” This option searches billions of web pages for similar blogs. You’ll also need to check the “One page per domain” box since there’s no point in reaching out to the same website numerous times.

4. Build Public Relations

Some of the most highly valued backlinks that build a website’s search engine optimization are those that come from public relations. The practice of public relations entails good relations with the mainstream media. So it’s logical for website publishers to think about using PR to attract attention from media outlets such as newspapers, radio stations, and TV stations.

Getting their attention may result in publicity for their offline products, which often export articles and videos to their websites. Any media coverage is valuable and has at least a short-term impact. If the coverage on their websites includes a backlink, the impact is even more significant and longer-lasting. More importantly, media websites usually have high rankings for search engine optimization. 

Obtaining Public Relations backlinks from high domain authority sources is the holy grail in link building. Suppose you can attract high-quality backlinks from the top newspapers and publications. In that case, you will significantly advantage over your competition and greatly increase your search engine rankings.

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5. Create Interesting Quizzes On Your Website

You can create a quiz like infographics and embed it on other sites. Remember that you need to make it unique. It should be related to your company so that others share it on their site. It’s an easy and fun solution to making your landing page more attractive and hence, increase the seo marketing of your site. You add an interactive quiz about your niche.

You can follow these tips:

1. The quiz must be about your niche – don’t try to make a quiz about astrology if you sell vapes.
2. Don’t use complicated anchor text – at the end of each quiz is a badge that shows your score. That badge can’t contain rich anchor text. The anchor text should only be the name of the quiz.
3. Link to your quiz page – link the badge to the quiz and not your homepage.

6. Offer Testimonials

Link building using testimonials is the process of getting positive comments about a product or service featured on the provider’s website. Many businesses are looking for testimonials to show as social proof. They usually display them on their homepage.

So, suppose you are a regular user of a tool or service. In that case, you can also write a testimonial in exchange for a backlink. You’ll need to find companies that are relevant to your industry and submit a testimonial. At its essence, testimonial link-building techniques provide much value to the owner in exchange for a link from their site.

Yes, anyone can use the testimonial link-building technique to get high-quality backlinks and enhance the seo marketing of their sites. The real question is whether it should be used or not. This link-building strategy will only work for you if you have products to review. And ideally, you want to check products suited to your niche.

If you’re a fellow marketer, then there’s a good possibility you’ve reviewed products before — which is excellent. That means you’ll have some opinions about a product worth sharing. But if you don’t, you’ll need to search for products you can review. 

A testimonial will probably appear on the homepage of a site. Depending on the format, it could either be in written form or presented through a video recording.

Takeaway

Building effective backlinks are one of the most effective ways to get you in front of your target audience and a crucial element of your SEO marketing and content marketing strategy. High-quality backlinks boost your brand authority and business credibility and build meaningful connections to fellow business owners, industry leaders, and your ideal client.

When it comes to digital marketing, it’s all about your content. Is your content valuable? How can you help people? Suppose your content can steer clear of generic ideas and offer unique insights, people will see the merit and link to your page.

We have learned that original research, backlink statistics, influencer marketing, guest blogging, testimonials, and quizzes perform exceptionally well when gaining backlinks. However, following this article alone won’t guarantee success because of other factors, such as your website’s current traffic and how you market the content you create. You can look up the video given below for a more detailed approach.