Link BuildingSEO

Defining Resource Page Link Building

A resource page is a page from a group of valuable and informative articles or guides that are topically related to a website. Resource page link building is building backlinks from pages that have curated lists of links to external websites (resource pages).

Why Does Resource Page Link Building Work?

Whether a resource page is valuable or not is determined solely by the quality and quantity of the third-party resources it is linked to. When you reach out and suggest helpful content to the makers of such websites, you’re helping them improve the page.

You don’t always have to do much convincing to get your link added to their website. If the link provides value to the website, people will be happy to include it. Well, for starters, there’s the benefit of having more links pointing to your website. Having more links is always good (unless they’re shady links).

On a more advanced level, resource pages are credible. With credibility, there’s a greater likelihood of people seeing your link and clicking on it. Resource page link building is easy because those pages link back to other sites! You’re welcome to pitch your content. Plus, you can examine what’s already on a resource page and develop a resource that’s 10X better.

Why are they credible? There are two reasons. First, resource pages exist to be helpful, not to sell. Since you typically won’t find a buy button, people are inclined to trust the page and its links (although some resource pages may contain affiliate links).

Second, respected or reputable sources often create resource pages. Unlike most other tactics, resource page link building gives you significant control and predictability in your link-building efforts. It is excellent for your SEO and valuable for people looking for credible information on a specific topic. It’s a win-win situation for everyone involved:

• The resource page owner obtains a helpful addition to their site.
• A part of their visitors can become yours.
• You get a strong link.

3 Steps To Build Links From The Resource Pages

It’s important to understand that running with this tactic will be fruitless if you don’t have content worthy of a link in the first place. Ordinarily, this is in the form of a blog post, tool, or another informational resource. However, it can also be your homepage (if your site is generally valuable). If you have these things in order, then the process is pretty straightforward:

• Find relevant and authentic resource pages
• Evaluate the pages
• Reach out to the vetted pages and suggest them to your resource

1. Find Relevant And Authentic Resource Pages

Usually, it would be best to start by mining the links displaying original and authentic content. Many free and paid tools can help you do this. Every link tool runs its bots and provides different link info, so it’s best to get link data from multiple sources. Good resource pages mostly link out to other good resource pages. Advanced Search Operators can help you find resource pages on related sites. Two of the best ones are:

• “keyword” site:.org intitle:”links” -inurl:pdf -inurl:ppt -inurl:doc
• “keyword” site:.org intitle:”resources” -inurl:pdf -inurl:ppt -inurl:doc

Since you’ll have to persuade the webmaster that your content is one of the best resources on any given topic, the piece should be long-form and comprehensive.

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Ask yourself the following questions when you create content:

• Is it a resource that displays authority and trust?
• Does it have expert insight?
• Does it contain original research and data?
• Is it helpful enough for someone to want to link to it?

For example, suppose you compiled a collection of commented marketing statistics. In that case, that may be link-worthy content that you can use to pitch. It applies if you have spoken to experts (doctors, psychologists, marketers, CEOs, etc.) and created a resource filled with helpful insight from these experts.

There are different scraping methods to scrape the internet for resource pages.

Manual Scrape

Using a spreadsheet, you can insert a “SERP link” with every query. Then when you click on one, it will take you to the top 100 search results for the particular query. It is not difficult to get these results and pull them into a spreadsheet.

The best way is to utilize the Ahrefs SEO toolbar. Use the row credits to extract Google search results and then finish the process with the Ahrefs SEO metrics. All SERPs also download a CSV file, meaning you have hundreds of these CVS files if you have various quarries. You can beat this by exporting the CSVs together and then going to Merge-CSV.com. This website will merge all these CSVs into one master file.

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Bulk Scrape

You will save a ton of time by scraping in bulk. The tool helps scrape results for several queries simultaneously. There are different techniques for accomplishing this, but these two are the most popular. The first one uses scrape-box, which is like a multi-purpose SEO Swiss-army knife.

If you want to scrape the Google search results, paste all the queries in the keywords box, and click a button to scrape all queries simultaneously. However, you need to invest in proxies to achieve this. Some people may tell you that the hassle is much more than it’s worth.

It is one of the best ways to scrape Google results together. You can input almost 150 keywords, and they will all provide the best 100 search results.

There is no requirement for proxies because it is all 100% cloud-based. Also, it is effortless to use this solution. It would help if you went to new prospects, created a custom report, and inserted all these queries from the spreadsheet. Next, you need to hit on “show advanced options” to enhance or change the depth of the scrape. This option will affect the number of credits you need for a scrape. Most people prefer to set it at 100.

2. Evaluate The Pages

Now that you’ve scraped over thousands of resource pages from Google, you need to vet the prospects. It is a two-step process:

Metric-Based Filtering and Elimination

If you used the Ahrefs SEO toolbar to export SERPs, you would turn out ahead. You can see Ahref’s SEO metrics in the final CSV file (comma separated values) in the toolbar. Another tool that you may use is the Screaming Frog. You can utilize it to connect an infinite number of domains from Ahrefs’ SEO metrics.

Open the program and use List mode. Just connect it to the Ahrefs account and enter your credentials. Finally, click “upload” and paste the list of scraped domains before confirming the list of links. You can now start scraping and when the crawl is over, click complete to get the results in the CSV format.

You will have a lot of data and you do not need anything more. However, you do need to clean things up before proceeding. Keep the essential columns and remove the others. The URL/target column will assist you in removing pages from specific websites like Twitter, Facebook, and Pinterest.

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Manual Review

You’re still not through with your work. Manually review the remaining pages to get the best candidates you can call out to. You can open the URLs in groups of five or ten and review the pages individually. The process is subjective, but you must always look for pages linking to external sources.

You need to find a site where providing your link will be valuable. With this path, your conversion rate will skyrocket. Mark the prospects that don’t meet the requirements above so you don’t waste time pitching them.

It means using a bunch of SEO metrics to filter out the junk without visiting those websites, then manually checking the obtained prospects before contacting them. It is the most effective way to go about it if you want to build resource page backlinks at scale.

You can access resource pages by metrics (using online checkers for Moz and Majestic metrics, for example) or by manual review. Some helpful metrics (and why):

1. Moz’s DA (Domain Authority)

Moz’s domain-level score estimates how a website ranks in Google searches. The score range is measured between 1 and 100—the metric functions as a comparative tool.

2. Moz’s PA (Page Authority)

It is like DA, but at a page level.

3. Ahrefs’ DR (Domain Rating)

Like DA, it provides a score that measures the entire domain’s backlink profile (not just one page) and measures strength between 1 and 100. The higher, the better.

4. Majestic’s TF (Trust Flow)

This metric tells you something about the quality of the backlinks on any given site. TF is higher when a site gets more backlinks from trusted sources (authoritative websites).

Your manual review needs to include:

• Relevancy Assessment: Is the page relevant to your content? Will the link be valid?

• Update Frequency & Broken Links: Is the site updated often? If the site is updated infrequently, so might be this page, which accumulates broken links. It can be seen poorly by search engines. Dead Link Checker can find broken links on any page or website.

• Links On Page: Are the links of good quality? Are they followed or not followed? Are they spammy? You want to avoid any page filled with spam backlinks. Also, you need to think again if the page only lists links with a no-follow attribute since Google treats these links as “hints,” and it’s not sure they’ll follow them.

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3. Reach Out To The Vetted Pages And Suggest To Them Your Resource.

Finally, you now have a list of vetted potential pages. You need to get in touch with them and ask for the inclusion of your resource on their page. If the resource you created is a relevant match and proves helpful on the page, then all you need is to let the right person know that your content is out there.

That goes something like this:

• Hello [Name]
• We at [Company] just came across your resources here: [link]
• We just created [your content link]
• It would make a worthy addition to the page.

When you ask for a resource page link, you must mention the request for new resources if the owner placed one. Sometimes your page may be suggested as a valuable addition to their list. It would be best if you mentioned this as well.

Stay relevant. Don’t pitch randomly to pages miles away from your niche! All links are not equal, and you will come across as a spam website. Send your pitch to the right person. Even if there’s only one contact form and no email, address the person by their name.

Also, be friendly: You need to inspire trust and not sound sales-like and pushy.

If they deem it applicable, you can suggest a specific area where you would like the link to be placed. That will make things much easier for the webmaster. However, offer it as a suggestion since the placement is up to the webmaster’s editorial decision. Some website owners only link to their content on their resource pages, so if you pitch to them, you would most certainly face refusal.

Avoid wasting time and only consider websites that link out to other sites. Also, you will have to avoid websites that only link to highly authoritative sources (sites from specialists and government websites). Chances are, these websites will not add your link to their page. To sum it up, focus your energy on achievable goals, and you will increase your chances of scoring a high-quality backlink.

Takeaway

Most SEO professionals are utilizing resource page link building as a marketing strategy. It is also a very successful strategy to boost traffic and conversion ratios. The key to success is finding the correct resource pages.

Resource page link building is a great starting point for your marketing campaigns. If you are stuck in any way, it may help you out. Resource link building is a straightforward and effective strategy for building links and ranking better on Google. By discovering resource pages that match your website or product/service, you can get featured easily, earn a backlink and get targeted traffic back to your website. You can also watch the video given below for a better understanding.