Content marketing is creating relevant, consistent, and valuable content. You then distribute it to attract and keep a clearly defined audience– with the ultimate goal of driving profitable customer action. It's an ongoing process that requires planning, creativity, dedication, and measurement to be successful. But it can be gratifying for your busin
A long-form blog post is an article that is typically over 1,000 words. While most blog posts are shorter and more focused on providing timely information, a long-form blog post takes a more in-depth look at a particular topic. For example, rather than simply providing tips on caring for a houseplant, a long-form blog post might explore the history of houseplants, th
Despite the 500 to 600 Google algorithm modifications that occur each year, ranking on Google is still based on an underlying and timeless principle: E-A-T. When Google's robots crawl, index, and rank your website, they look for the letters E-A-T. It stands for expertise, authority, and trustworthiness. Therefore, your site will enjoy the benefits of earning a promi
Backlinks are links that travel from another website to your website. They sometimes come from social media sites and directories. Still, they most often come from blog posts and the content of other websites. On one side, you have the quality of backlinks. Marketers everywhere argue that all you need to worry about, to better your rankings and seo marketing, is the
Backlinks ("inbound links," "incoming links," or "one-way links") are links connecting one website to another website or a separate page on the same website. Google and other prominent search engines consider backlinks votes for a specific page. A page with many backlinks tends to have higher organic search engine rankings, and therefore, a better seo marketing. T